The focus of Spin Rules is on the natural laws governing persuasion. Einstein should have written these rules!

Spin is persuasion.

Spin Rules will examine natural laws of persuasion, and how many are using – or abusing – powerful persuasive tools today.

Many credit Abraham Lincoln with saying, "You can fool all of the people some of the time, and some of the people all of the time, but you can't fool all the people all of the time."

But the new reality is you can fool enough of the people to menace the credibility and stability of American institutions.

Spin Rules intends to point the way to critical reading, careful thought, and some of the most effective defenders of the truth working in the media today.

My name is Mike Mahoney, and these opinions are my own.